and Canadian theaters, according to Rentrak. The film has now grossed $1.1 billion globally.Įstimated ticket sales for Friday through Sunday at U.S. Holdovers “Avengers: Age of Ultron,” “Hot Pursuit” and “Furious 7” claimed the rest of the spots in the top five.Īfter opening in China six days ago, the “Avengers” sequel brought in $185 million internationally in its fourth weekend. It was the perfect release strategy for two very different, high-profile films … it really paid off handsomely.”
“They were running on parallel tracks, and both exceeded expectations by not cannibalizing each other. “Each film absolutely found its target audience,” Dergarabedian said. “Mad Max: Fury Road” also made $65 million internationally, bringing its worldwide total to $109.4 million. Fellman said that many of the showings ended with applause, only adding to the hope that word of mouth will contribute to a lengthy and successful run.Īudiences for the film were 70 percent male and 46 percent under the age of 35, according to Warner Bros.įor Rentrak’s Senior Media Analyst Paul Dergarabedian, the weekend is an undisputed success for both studios.
The film, which also played in IMAX and 3D, is one of the best reviewed in the studio’s history. “We’re going to have some long legs and some great success on this movie.” President of Domestic Distribution Dan Fellman said. “We’re very excited about the opening,” Warner Bros. The high-octane, post-apocalyptic film cost a reported $150 million to make and stars Charlize Theron and Tom Hardy.Īlthough it cost significantly more than “Pitch Perfect 2” to produce and didn’t come close to matching its opening, “Mad Max: Fury Road” still had a promising and successful first weekend in theaters - especially considering the fact that it is R-rated.
George Miller’s critically acclaimed “Mad Max: Fury Road” landed a distant second in its debut weekend with a solid and expected $44.4 million from 3,702 locations.
He noted that ads during the NBA playoffs and a Super Bowl spot helped to grow the film’s audience base. Audiences for the musical comedy starring Anna Kendrick and Rebel Wilson were 75 percent female and 62 percent under the age of 25, according to Universal.Ĭarpou attributed some of the massive success to savvy positioning and the widespread appeal of the popular music and the charismatic, diverse cast.
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